Celebritiesastheproducts’thecontemporarysociety,itisverycommonforcelebrities,ortheso-calledsuperstars,tobespokesmenorrepresentativesforawidevarietyofproducts.Celebrities’advertisementscanbeeasilyfoundontheInternet,televisions,newspapers,magazinesandevenonthewallsofsomebuildings.
Thereare,however,someproblemsforcelebritiesandtheconsumers.Tobeginwith,beforerepresenting,astarmayknownothingabouttheproduct.Thus,consumersmaybemisled.Evenworse,forthesakeofmoney,somestarsadvertiseforitemswithlowquality,evenforfakecommodities.InthecaseofSanlu,thepublicimageofstarsinvolvedwasspoiled.Lastbutnotleast,thehighincomeofadvertisingdoesnotdeservetheirlabor,whichwidensthegapbetweenthepoorandtherich.
Frommypointofview,itishightimethatmeasuresweretakentoeliminatethedemerits.Firstly,lawsshouldbeworkedouttoregulatecelebrities’advertising.Secondly,starsshouldberequiredtotellthetruthtothepublic.Onlybydoingsocanstarsbetrustedbytheirfansandcanconsumersbenefit.
Advertisementsareforcingtheirwayintopeople’slives.Peoplerefertoadvertisementsintheirdailylivesbecausetheyareconsumers.Theadvertisersareusuallymanufacturers,retailersandsalesmen.Theirmerchandiseneedstobeadvertisedtobringittotheattentiontothecustomers.Thusnearlyeveryproductisadvertisedinsomeway.Toalargeextent,goodadvertisingleadstosuccesswhilebadadvertisingcanmeanfailure.
Therearemanywaystoadvertiseand‘ads’comeindifferentforms.Newspaperscarryadvertisements.SomeproductsarepublicizedonTVandradiowhichbringthemintonoticeofawideaudience.Billboardsalsocarryadvertising.Advertisingisabigindustrynowandmanyagencieshavebeensetuptofurnishavarietyofforms.
However,advertisingisnotalwaystruthful.Aproductisoftenmisrepresented.Theadvertiserexaggeratesthebenefitsofthemerchandisehewantstosell.Thus,hemisrepresentsthetruth.The
consumerfallsvictimtosuchadvertising.Millionsofpeoplehaveboughtadvertisedproductsandhavebeendissatisfiedwiththem。