Advertiserstendtothinkbigandperhapsthisiswhythey'realwayscominginforcriticism"It'siniquitous,"theysay,"thatthisentirelyunproductiveindustry(ifwecancallitthat)shouldabsorbmillionsofpoundseachyearWhydon'ttheystopadvertisingandreducethepriceoftheirgoods?Afterall,it'stheconsumerwhopaysItispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheapAnotherequallyimportantfunctionistoinform.
Lotsofpeoplepretendthattheyneverreadadvertisemerits,butthisclaimmaybeseriouslydoubtedAndwhatfuntheyoftenare,too!Acheerful,wittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamitiesNewspapers,commercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.
Anotherthingwemustn'tforgetisthe"smalladsWhatatremendouslyusefulservicetheyperformforthecommunity!JustaboutanythingcanbeaccomplishedthroughthesecolumnsIt'sthebestadvertisementforadvertisingthereis!
ImplantingadsintheTVseriesormovieshasbeenverypopulartoday,buttheaudiencearenotwillingtoseeadswhentheyareenjoyingtheplots.Eventhoughtheyhavecriticizedtheproducersanddirectorsforimplantingadseverywhere,theadsstillchallengethepublic’svision.
Theadshavebeenthemainsourceofincome,soitisnowonderthatmoreandmoreadshavebeenshowedintheTVprograms.Directorsandproducersneedfundstosupporttheirprograms,suchaspayingtheactors.Withmorefunds,theycanmanagetheprogramwellandpresentbetterworkstotheaudience.
ThoughtheaudiencecriticizetheadsshowedintheTVstations,theyaremoreacceptabletoseeadsinonlineTVshows.Ontheonehand,theygetfreesourceandknowthepriceofit.Ontheotherhand,theadsaremadeinafunnyway,whichcanattracttheaudience’sattention.
SomeactionshavebeentakentolimittheimplantingofadsintheTV,whichhelpstheaudienceappreciatetheshowswithoutbeinginterrupted.
Recently,Ifoundontheinternetthatadvertisementsareregardedasanothertermofpollutiontothepublic.However,hardlycouldanyoneimaginetheworlditasitcertainlybringshugeamountofmerits.AsfarasIcouldtell,theamountofprosthatadvertisinghasbroughttopeoplehasfarexceededitscons.
Inthefirstinstance,advertisingisthesalesgimmicktoOligopolies.Insuchsortofmarket,firmscompetewitheachothertogainthemarketshares.However,theywillbereluctanttoincreaseorlowertheirpricebecausetheinformationisinterdependentandconsumershavegottonesofothersubstitutes.Therefore,theonlywaytopromotetheirsaleswillbethroughadvertising.Someconsumers,ontheotherhands,dofindsuchinformationusefulwhilechoosingwhattobuy.Thereisacommonsenseinit:hardlycouldaninefficientandstagnantfirminvestagreatdealofmoneyoninvestment.Inadditiontothat,bigfirmsareabletolaythecornerstonetoprovidegoodsandserviceswithbetterquality,whichmightbenefittheconsumers.
Toconclude,advertisementsinmyopinionwillhardlyinfluencepeople’spurchasingpatterns.Instead,somewell-madeadvertisementscanapprovetheaestheticalcapabilityoftheviewers.Althoughyoungstersareworriedinthisadvertisingexplosioncentury,educationandrecognitioncanpreventthemfrombeingconedtoagreatextent.
IthinkTVcommercialadshavebothadvantagesanddisadvantage.Tobeginwith,theyaregoodbecausetheycanpopularizethelatestproducts.Forexample,ifsomepeoplewanttobuyadigitalcamera,buttheyhavenoideaaboutwhichbrandisthebestandwheretobuyit.TheymayjustfindoutrelevantinformationaboutitbywatchingTVads.But,ofcourse,TVcommercialadsarebad,becausesomeofthemaremisleading.Forexample,someadaboutanEnglishtrainingcoursesays“Comeandjoinus.YoucanlearnhowtospeakEnglishwithin40minutes.”
Toconclude,peopleshouldbeverymuchcarefulaboutTVcommercialads.
Whenitcomestoadvertising,somepeopledohaveabadfeelingaboutit.Theysaythatitoftenhappensthatwhentheyarewatchingamovie,theadvertisementsuddenlyappearsanddisappointsthem;whilesomepeoplethinkthatadvertisingisgreatbecausetheyknowsomenewandcheapproductsorotherthings.Inmyopinion,Ithinkadvertisingisadisaster,forthefollowingreasons:firstofallMostoftheadvertisementsarefalse.
Mostmanufacturersprefertoadvertisetheirproducts,sotheywilltrytoattractcustomerswithexaggeratedorevenfalseinformation.Secondly,whenpeoplearewatchingTVorlisteningtotheradio,advertisementswillbeveryannoying.Iftheadvertisementsareinterrupted,peoplewillbeannoyedbecausetheyforgetwhattheyarewatchingorhearing;thirdly,theywilltrytoattractcustomerswithexaggeratedorevenfalseinformationAdvertisementsdeceivecustomersbecausetheybelievewhattheysay.
Becauseadvertisementsareusuallydishonest,mostcustomerswillfindthattheyhavebeencheatedafterbuyingadsallproducts,becauseadvertisementsaretooboring,fulloffalseinformationandcheatingcustomers.Idon'tthinkadvertisingispopularamongus.
中文翻译：
说到广告，有些人确实对它有不好的感觉，他们说经常发生这样的事，当他们在欣赏一部电影的时候，广告突然出现，让他们失望；而有些人认为广告是伟大的，因为他们知道一些新的和便宜的产品或其他东西，在我看来，我认为广告是一种灾难，原因如下：首先，大多数广告都是虚假的，大多数制造商更喜欢为自己的产品做广告，因此他们会试图用夸张甚至虚假的信息来吸引顾客；其次，当人们在看电视或听收音机时，广告会很烦人，如果广告中途插播，那么人们会因为广告让他们忘记正在看或听到的内容而恼火；第三，广告欺骗顾客，因为他们相信广告所说的，因为广告通常是不诚实的，大多数顾客在购买adsAll的产品后都会发现自己被骗了，因为广告太烦人了，充斥着虚假信息和欺骗顾客，我认为广告在我们中间并不流行。
Withthedevelopmentofmaterialcivilization,advertisingisbecomingmoreandmoreimportantinourdailylife.Ifthereisnoadvertisement,theadvertisementwillprovidethelatestinformationabouttheproduct.Withoutadvertising,consumerswillnotbeabletounderstandthegoodsinlocalstores.
Therefore,advertisinghelpstoselltoalargermarket.Therefore,withthesalesofgoods,advertisingplaysanincreasinglyimportantrole.Cheapadvertisingcanalsoprovidefundsfornewspapers,magazines,radioandtelevisionstations.
However,therearealsosomeopinionsagainstadvertising.Somepeoplethinkthatadvertisingdoesnotprovidetoomuchinformation,butjusttriestopersuadeyoutobuy.Theycreatewhattheydon'tneedThedemandforgoods,advertisingfurtherincreasesthecostofgoods,theylookuglyanddamagetheenvironment.
Infact,everycoinhastwosides,advertisingisnoexception,butintoday'sworld,advertisingisnotonlynecessary,butalsobeneficial.
中文翻译：
广告随着物质文明的发展，广告在我们的日常生活中变得越来越重要。如果没有广告，广告会提供有关产品的最新信息。如果没有广告，消费者就无法了解当地商店的商品。
因此，广告有助于向更大的市场销售，因此，随着商品的销售，广告的作用也越来越大廉价广告也能为报纸、杂志、收音机和电视台等提供资金，但也有一些反对广告的意见，有些人认为广告不提供太多信息，而只是试图说服你购买，他们创造了对其实并不需要的商品的需求，广告进一步增加了商品的成本，它们看起来丑陋，破坏环境。实际上，每一个硬币都有两面性广告也不例外，但在当今世界，广告不仅是必要的，而且是有益的。
EverydaywhenweturnontheTV-set,whatappearsintooureyesfirstisadvertisement.Somepeoplethinkthatadvertisementshavemanyadvantages,whileItakenointerestsinthematall.Onthecontrary,theyareagreatnuisanceinmymind.
Therearetwomaindisadvantagesofadvertisements.Foronething,advertisementsoftenmisleadus.Mostsellersonadvertisementsboastthattheirproductsaresuperiortootheronesinthemarkets.However,theyareinferiorinquality.Whenpeoplefallforthetricks,theycandonothingbutcomplainandregretbecausetheycan’tcontactthesellerstogetcompensationafterpurchasing.Foranother,advertisementsusuallytakeupplentyoftimeonTV,sowecan’twatchanyTVprogramsinahappymood.Whatisworseisthatmanyinterestingprogramsaresegmentedbyalotofboringadvertisements,whichmakesusfeelannoyed.Butwehavetostand.
Inconclusion,advertisementshavebecomeanewformofvisualpollutionwhichmustbeprohibitedstrictly.